Blackberry Still Convinced a New Device Will Save Them

Blackberry's CEO John Chen spoke to Reuters about launching new devices and bringing the company back. But maybe it's time the company shifted its focus.

blackberry CEO

Blackberry CEO John Chen told Reuters that he’s confident the lagging mobile company can turn a profit come 2015. The company has begun hiring again, and sales of its Passport device are increasing. But some aren’t convinced. John Paczkowski over at Re/code writes:

But let’s not get ahead of ourselves here. BlackBerry’s resurrection is anything but a sure thing at this point, despite Chen’s campaign to make it appear otherwise. Though the company reported a smaller-than-expected loss in its latest quarter, revenue fell far short of expectations. Meanwhile, BlackBerry continues to lose traction in the enterprise and government markets it needs to mount a sustainable turnaround. Hard to see a silk purse in such a tattered sow’s ear — unless, like Chen, you’ve $85 million of restricted stock clouding your vision.

This week, the company is releasing the mobile device-management program BES 12. Blackberry Classic, a device similar to the Bold, is set to launch in December. From the Reuters report:

There is no final decision yet on what new devices will be launched in 2015, said Chen adding that the focus will be on a core set of smartphones that are most likely to succeed. That includes at least one radically new device and product refreshes on its Passport, Classic and its mid-level Z3 touchscreen phone.

It seems like the only thing that can save Blackberry is someone brave enough to admit that maybe smartphones aren’t their money maker now and probably won’t be, as the competition from Samsung and Apple has reached its peak.