Blackberry Still Convinced a New Device Will Save Them

Blackberry's CEO John Chen spoke to Reuters about launching new devices and bringing the company back. But maybe it's time the company shifted its focus.

blackberry CEO

Blackberry CEO John Chen told Reuters that he’s confident the lagging mobile company can turn a profit come 2015. The company has begun hiring again, and sales of its Passport device are increasing. But some aren’t convinced. John Paczkowski over at Re/code writes:

But let’s not get ahead of ourselves here. BlackBerry’s resurrection is anything but a sure thing at this point, despite Chen’s campaign to make it appear otherwise. Though the company reported a smaller-than-expected loss in its latest quarter, revenue fell far short of expectations.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in