Black Friday Airfares Put Marketers 'Between a Rock and a Hard Place'

Purchasing a flight is a bit different now, but the conflicts are the same

With the holiday shopping season underway, airlines, cruise lines and hotels are doing what nearly every other business that sells goods or services to the public is doing: offering deals for Black Friday.

The only difference is, for travel and hospitality businesses, those deals come in the face of a warning from the Centers for Disease Control and Prevention for Americans not to travel.

More Americans are expected to travel for the holidays this year than at any point since the pandemic began, despite record-setting numbers of new Covid-19 cases.

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