Biz Stone: New Twitter Interface Wasn't Designed for Monetization, but 'It Lends Itself to Advertising and Revenue Opportunities'

Twitter execs said their main motivation for doing a redesign of Twitter.com, which they unveiled Tuesday at the company’s headquarters in San Francisco, was to improve the user experience – to make Twitter “faster, easier, richer, more efficient to use,” as Biz Stone (right) put it. Monetization was so low on the list of design objectives that execs said they hadn’t even shown the new site to advertisers before yesterday’s launch. But, in an interview with WebNewser, Stone said he thinks the new design does offer the possibility for “new revenue-generating opportunities.”