Biz Stone Details Promoted Tweets
Twitter co-founder Biz Stone gave his take on the microblogging service’s new advertising model, Promoted Tweets, in a post on the Twitter Blog titled Hello World. Highlights follow:
Although our services extend beyond the Web, Twitter ranks as one of the most popular sites on the Internet. Over the years, we’ve resisted introducing a traditional Web-advertising model because we wanted to optimize for value before profit. The open exchange of information creates opportunities for individuals, organizations, and businesses alike.
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