Bitly Expands Executive Team and Invests in a New Vision

Bitly CEO Mark Josephson believes the rapidly-growing company is in a great position to provide detailed analytics data for brands.

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When Bitly launched in 2008, it had the good fortune of being the official URL shortener for Twitter. Now, the company encodes 500 million links that generate seven billion clicks per month across Facebook, Twitter, and many social networks and brand sites around the world.

“We’ve gotten really big,” says Bitly CEO Mark Josephson, attributing the company’s success to being in the right place at the right time.

Bitly’s large Internet footprint enables it to collect consumer data and develop detailed profiles based on click-through behavior.

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