Bite Loses a Chunk of Apple
Apple pulled all promotion, marketing, and PR duties in the U.K. in-house, ending a 14-year with its agency there, Bite PR.
The account diminished in size over the last few years and was worth $165,000 annually at the end (100,000 pounds, converted). The PRWeek UK story explains that Bite was in fact, named specifically for the Apple account in 1995 when it spun off from Next Fifteen sister agency Text 100.
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