'BioShock' Producers Hire Fan as 'Official Face' of Game's Hero

Today in Clever PR Moves News, we take you into the world of cosplay, which Wikipedia defines as short for “costume playing”. It’s a type of performance art in which participants wear costumes and accessories to represent a specific character or idea, interacting to create a subculture centered on role play.

Yes, your nerd senses are tingling.

Not everyone gets the whole dressing-up-as-fictional-characters-and-heading-to-conventions-of-like-minded-fans thing, but anyone who ever said that such dedication to fantasy worlds is a waste of time best left to children has just been proven wrong (at least in this case).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in