Bing Shopping Allows Publishing Items to Facebook

Online shopping just became a little bit more social, as Bing Shopping has integrated Facebook and Twitter into its interface. Now while using Bing Shopping, Facebook users can post an item to their profile, letting them begin conversations with their friends about the potential merits of owning it.

In a blog post yesterday Bing Shopping managers Lawrence Lam and Sonam Saxena announced that, since 75% of shoppers ask for advice — even while online shopping — Bing wanted to make its shopping experience more social, too. Bing, Microsoft’s search engine, is integrated into Facebook’s interface.

The pair wrote in the post, “With a single click you can ask for advice from your friends on Facebook and followers on Twitter for their take on a product you saw on Bing Shopping.” Bing Shopping is a service similar to Amazon and eBay that allows the user to search for products, generates a list of new to used items at different prices with product descriptions and often a photo.

Using the new feature is pretty simple, all you have to do after searching for your product is click on the Facebook button to share it to your profile, the Twitter button to tweet it or click on email to send the link to a friend.