Bill Keller's Exit From The New York Times Points to Growth in Nonprofit Model

Startups face bright future, but challenges, too

Bill Keller, the Pulitzer Prize-winning New York Times correspondent and former executive editor, is leaving to become editor in chief of The Marshall Project, a nonprofit journalism startup. And while his departure is notable for Keller’s being the latest in a recent string of big-name journalists leaving the venerated newspaper, it’s also significant for the destination. Started late last year by Neil Barsky, a former Wall Street Journal reporter who went into finance, the Marshall Project is a nonprofit covering the American criminal justice system and joins a growing number of nonprofit news startups.

Despite the crop of new, nontraditional news ventures that have made headlines lately, like Nate Silver’s at ESPN or Ezra Klein’s new initiative at Vox Media, Keller said his new employer was more similar to nonprofit news outlets like ProPublica, a nonprofit investigative newsroom that was started by former Journal managing editor Paul Steiger with backing from...

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