Big News – Klout Changes How It Measures Your Influence

If you use Klout to measure just how influential you and other Twitter users are, you can expect to see some variation in your scores starting today.

Klout has changed the model with which they calculate influence, becoming more transparent and accurate in explaining just why you deserve a 32 while your coworker has a 45.

Earlier this week we discussed how important Klout is to many people’s Twitter experience, and why you should care. And now it looks like you should really start paying attention to your score if you haven’t been in the past.

The new algorithm that Klout will be using to calculate your scores puts greater emphasis on transparency. That means showing you exactly how your score of 26 was calculated – which means you will have a better understanding of what you need to do to improve your score and become more influential on Twitter.

Klout’s PeopleRank algorithm is based on how many people you influence, how much you influence them and how influential they are in turn. The names of the subscores used to calculate your overall Klout Score might sound familiar (True Reach, Amplification and Network Impact), but Klout is much clearer on how exactly they’re coming up with your scores in each category.

For instance, when calculating how many people you influence, or your True Reach, Klout examines 2.5 billion pieces of content per day to accurately assess who you are influencing.

One of the best parts about this change is the ability to pinpoint what is affecting your score. As Klout explains, “If your Score goes up because more top influencers are acting upon your content, we will share that with you.” This means you will be able to set goals and perform certain actions on Twitter with a greater chance of increasing your Klout score, and ultimately your effectiveness on the network.

As Klout notes, most people will see their score stay the same or increase, but some might, sadly, see a decrease.

You can read Klout’s blog post about the changes for a full understanding of how your score has been tweaked, or just go to to see for yourself.