Facebook Offers Big Game Targeting Segment for Super Bowl XLIX Advertisers
The Super Bowl presents an opportunity for big-ticket advertisers to showcase themselves, and Facebook is helping them do just that with its Big Game targeting segment
In addition to crowning the champion of the National Football League, the Super Bowl also presents an opportunity for big-ticket advertisers to showcase themselves, and Facebook is helping them do just that with its Big Game targeting segment.
Much like the social network’s existing ad-targeting options, the new Big Game targeting segment will allow brands to serve ads to users based on their interests, with all user data remaining anonymous.
Facebook said in a release announcing the feature:
The Big Game targeting segment is Facebook’s first segment that utilizes real-time conversations (updating frequently throughout the game) related to the Super Bowl.
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