Big Data Players Riff on Instagram Video (and Ukulele)

I-Com confab draws brands, agencies

The I-Com Global Summit kicked off this afternoon in Seville, Spain, where brands, agencies and tech vendors are discussing Big Data issues through Thursday. Coca-Cola, GlaxoSmithKline, Johnson & Johnson, Twitter, comScore, Kantar and other notables are set to try to educate one another about best practices in an era where marketers of every ilk struggle with a glut of audience stats and other numbers.

It's going to be interesting to see if major issues—such as attribution models, merging online and offline data, and too many stat silos—have moved forward since many of these same players last met in Rome a year and a half ago.

Using Instagram videos, we took a snap poll of what the major concerns are going into this confab. Check out what a handful of attendees had to say in 15 seconds or less:

Mike Sherman, marketing data consultant, formerly digital analytics lead for telecom Singtel:

David Smith, Mediasmith CEO, talks data while riffing on the ukulele with Rick Bruner, research vp for Specific Media:Michaela Petrikova, digital communications controller, Web analytics, Emirates Airline:Shashank Tripathi, global lead, digital experience, digital banking, Standard Chartered: