Bid4Spots: Web Ad Auctioneers
Online publishers who aren’t wild about selling their remnant inventory via networks and exchanges now have a new option—and they have the radio business to thank for it.
A company called Bid4Spots.com, which in 2004 began hosting time-sensitive, invite-only auctions for radio ad inventory, has rolled out a similar product for the Web. The company’s new Online Display Media Marketplace is now open to advertisers and publishers to sign up to participate in weekly auctions, the first of which will be held on Jan.
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