How Beyond the Rack’s Return on Facebook Ad Spend Exploded

How did private designer-apparel shopping club Beyond the Rack boost its return on ad spend for its Facebook campaigns from 28 percent to more than 86 percent in 60 days?

KenshooLogoNew650How did private designer-apparel shopping club Beyond the Rack boost its return on ad spend for its Facebook campaigns from 28 percent to more than 86 percent in 60 days? Kenshoo, a Facebook Strategic Preferred Marketing Developer, and digital agency Bright Forest Media explained.

According to Kenshoo and Bright Forest Media, Beyond the Rack sought to use Facebook ads to acquire more customers, at the best possible cost per acquisition, while improving its ROAS at the same time, so the agency tapped the predictive marketing software company and Facebook SPMD to streamline the creation and management of new campaigns, including daily ad creative rotations, while also managing, tracking and optimizing dozens of campaigns simultaneously.

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