Beyonce is Full of Surprises: Buys Shoppers Gifts at Walmart To Support Big-Selling Album

Beyonce decided to forego traditional marketing methods, generating buzz in ways that may make the recording industry rethink their strategies.

They don’t call her Queen B for nothing. And she is a benevolent monarch.

Beyonce showed up at a Massachusetts Walmart this past Friday. And after tossing a doll in her shopping cart for Blue Ivy, she announced that she would pay for the first $50 of everyone’s purchase in the store, a total of $37,500.

Well, actually, if you watch the clip, it kind of unfolds a bit like a political campaign video doesn’t it. Complete with her hugging a baby.

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