Betty Crocker Redefines 'Homemaker' and Re-Brands as Champion of Marriage Equality

The Betty Crocker brand released its first cookbook in 1942, targeting its tips, tricks and recipes toward the American homemaker — i.e. stay-at-home wives and mothers. Jump ahead to 2014, and the traditional idea of what an American family looks like and how a household is run no longer applies in the majority of cases, so rather than being left in the dust with its old-fashioned sentiments, Betty Crocker is not only transforming itself to embrace the diversity of the modern American family, but is actively pushing for recognition, understanding, and support for families of all kinds.