Facebook Marketing Firm Betapond Acquires App Developer IPlatform
Consolidation of Facebook-related companies made its way across the pond, as Ireland-based Facebook marketing firm Betapond announced its acquisition of U.K.-based application developer iPlatform, as reported by TechCrunch.
Consolidation of Facebook-related companies made its way across the pond, as Ireland-based Facebook marketing firm Betapond announced its acquisition of U.K.-based application developer iPlatform, as reported by TechCrunch.
According to TechCrunch, Betapond’s clients include M&S, Unilever, Intel, Avis, Red Bull, Tourism Ireland, The Met Office, and Paddy Power.
Meanwhile, iPlatform, which claims to have been Facebook’s first U.K.-based preferred developer, counts McDonald’s, Google, Gumtree, and Hewlett-Packard among its clients, TechCrunch reported.
iPlatform Founder Joshua March told TechCrunch the deal indicates that developers are becoming more advanced in their competition for clients, adding:
This is a sign of growing maturity in the market.
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