Tricia Clarke-Stone had a problem. BET had asked her company, WP Narrative_, to create an augmented reality campaign for its TV show The Quad, along with a series of live events, that would generate buzz for the premiere of the second season. The problem? The premiere was only three weeks away. And Clarke-Stone and her company wanted to do something with AR that no one had tried before.
The target audience for the show, which stars Anika Noni Rose as the president of a fictional historically black university, is black women.
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