Best Practices for Credible Content Marketing

Content Mktg

Today we bring you a guest post from Petr Palas, CEO and founder of content management provider Kentico.

In a recent survey conducted by Kentico, we found 74% of the general public trusts content from businesses that educate readers on a particular topic.

This is, however, a fragile trust that businesses must take care in protecting. Even adding a product pitch at the bottom of an otherwise objective blog post will kill the credibility of the piece for 29% of those who responded to our survey.

So

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