DigitalGroundUp Aims to Teach Best Facebook Practices for Financial Services

DigitalGroundUp announced a partnership with Facebook on Thursday to teach best practices for financial services. Now that consumers are getting more comfortable with using financial services online, there are big gains to make for those in the know.

While only 41 percent of social media users believe banks are trustworthy, where the message comes from can make a difference. Eighty percent of users who trust financial service providers would trust “a technical expert in the company,” and 68 percent would trust “a person like [themselves]” if he/she had a general distrust of banks.

It’s statistics like these that make engaging with customers on social media essential.