Best Buy Social Media Job Update

Wow, you guys really went nuts over our post about Best Buy’s social media marketer position. Most of you agreed that 250 was too few, though some of you were more interested in the fact that the company was asking for qualifications that didn’t even exist four years ago—this is the bleeding edge, people.

Recruiter Joshua Kahn, who Tweeted the original job posting weeks ago, got in touch with us with some updates to the story. Namely, that after Best Buy realized that bloggers were complaining that 250 Twitter followers was too few, they decided to crowdsource a new job description. That ended last week and the new job description went up earlier this week.

First, here’s an excerpt of what the winning job description looked like, aka Social Media Jesus>

Be able to work with the following sites/tools: LinkedIn, Facebook, Twitter, MySpace, Plaxo, Google, Alltop, Backtype, Blogger, Ning, Tweetdeck, Seesmic, Squidoo, Twitter Grader, Friend or Follow, delicious, Slideshare, YouTube, Vimeo, StumbleUpon, Digg, PRWeb, Scribd, Flickr, WordPress, TypePad, Technorati, IceRocket, Tumblr, TipJoy, Alexa, Wikipedia, and BaseCamp (this list may change, in fact will change, with daily frequency).

Understand the following acronyms: RSS, SEM, SEO, PPC, CPM, CPC, LOL, IMHO, WTF, API, B2C, B2B, CTR, IM, PV, RON, WWW, TTYL, LMAO, ROTFLMAO, WYSIWYG and, most importantly, RTFM.
Own a smartphone (at least one) and have a bountiful data/text plan.
Have read the following: Made to Stick, The Tipping Point, Good to Great, Cluetrain Manifesto, New Rules of Marketing & PR, Groundswell, Tribes, Here Comes Everybody, Naked Conversations, Freakanomics, and Wisdom 2.0 (applicant will be asked to provide a book report for each).

And here’s what the updated job description looks like:

Must have proven 2 years of continuous professional presence in the Social Media space (via blogs, Twitter, Facebook, Ning or other social platforms) with evidence of activity within these platforms. (example in LinkedIN – participation in groups, LinkedIN answers, recommendations. In Twitter – evidence of engagement, conversation, RT’s, @replies, hashtags, link sharing)

Now, CMO Barry Judge did say that Best Buy would have final say over the job description. That’s only fair. And he did also say that Best Buy liked not just the top winner but the second place winner as well, and we’ll grant you that some of the qualifications from Mr. Second Place show up in the job description. But the new description places much less emphasis on quantitative data than either crowdsourced description—or the original—did.

And we say that’s a good thing.