Bermuda Borrows an Old New Yorker Cover

Alongside fellow creative ad partner Mexico, the island trumpets its warmer, welcoming shores.

Back in 1976, the cover of The New Yorker depicted an illustration by Saul Steinberg titled “A View of the World from 9th Avenue.” In this month’s big 90th anniversary issue of the magazine, the Bermuda Tourism Authority has re-imagined that illustration for a two-page ad.

From the press release:

Lisa Hughes, publisher of The New Yorker, shared: “Bermuda has been an advertising partner since 1926. We were thriilled to work with the Bermuda Tourism Authority on this innovative, integrated campaign, featuring custom creative across all The New Yorker platforms: print, tablet, mobile and the Web.”

As Hughes separately told our Adweek colleague Emma Bazilian, print-ad pages are up 173% for this year’s anniversary issue as compared to last. Amazing what a round number like “90” can do.

The video below is also part of Bermuda’s current ad campaign, playing around town for a limited time in NYC taxi cabs. Wish you were there, right?

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