Believe Entertainment Group Co-Founders On The Growth & Future Of Web Series [Interview]

We had the opportunity to ask Dan Goodman and Bill Masterson, co-founders of digital entertainment company Believe Entertainment, about their take on the appeal web video and what they think is in store for the future of web series. Find out what they had to say after the jump.

The size of online video is growing at a rapid pace—it has tripled in size since 2003, more people are watching online video every day and people are craving longer and more professional content on the web.  I had the opportunity to ask Dan Goodman and Bill Masterson, co-founders of digital entertainment company Believe Entertainment Group, about their take on the appeal web video and what they think is in store for the future of web series.  Read on to find out more.

Dan Goodman and Bill Masterson are the masterminds behind some of the most definitive, original content launches on YouTube, Hulu and the rest of the web.  They launched The LeBrons, an animated web series starring LeBron James, earlier this year; Seth MacFarlane’s Cavalcade of Cartoon Comedy (which they worked on prior to founding Believe Entertainment Group); and more.  Later this year they’ll be launching In The Booth, a 15-part web series following the world-famous DJ/Producer Tiësto.

On ‘In The Booth’

I asked Dan and Bill to share some more information about In The Booth.  Bill told me that the series, which is set tolaunch later this year, will follow Tiësto from Las Vegas to Ibiza, giving fans the ultimate insider experience.  “Tiësto is a
superstar in the electronic/dance music scene who has fueled a mainstream, global movement; this documentary-style format has been used before with mega-bands but this will be the first time it’s ever been done with a DJ.  In The Booth will consist of 15 episodes, each approximately five to seven minutes in length, and will give fans an up-close, personal look at Tiësto’s life and reveal how his passion for music and live performance has made him a global phenomenon, chronicling the events, promoters, preparations and how each show ultimately comes together.”

On The Difference Between TV & Web Video

I am always interested to hear what web video producers have to say about the differences between producing for broadcast (TV) and for web.  Dan told me, “Our strategy and process is not unlike that of a cable/television studio.  Out belief is that TV/film-quality content can be created and broadcast on new forms of mass-media—like YouTube, Hulu, Facebook and Twitter.  More than just ‘digital’ this really is the new ‘mass media’ entertainment platform.

“Our main focus is on the talent and audience experience, creating content that people will enjoy and continue watching.  Then, when it’s time to bring in advertisers, we develop meaningful, exclusive ways for brands to participate.  For example, HP and Intel provided us with the technology we used for The LeBrons, so we produced standalone custom episodes that showcased the making of The LeBrons and how it was created using HP and Intel technologies.  We created relevant, impactful ways for HP and Intel to be involved, which is something you can do with online content in a lot of new and unique ways, sometimes more than you can with traditional content.

“Ultimately, the production isn’t all that different, it’s just customized for the way audiences watch their entertainment in today’s digitally enabled world.”

On The Growth Of Web Video

What do the Believe Entertainment guys attribute the massive growth of web video to?  Bill told me, “There are several factors.  First, great content will attract viewers, whether on TV or on the Web.  That’s why our focus has always been on creating great content first.”  He adds that, “People are also staying on the Web longer to watch content.  It used to be that only short-form clips would be viewed on the Web, but now we’re seeing longer-form content be successful with consumers as well.”