Behold the Budnitz Bicycle Builder

Cycling the mean and obstacle-laden streets of NYC is a bit too nerve-wracking for our delicate constitution, but like many design lovers, we adore bikes. Our own ride–in leafier environs–is an old orange Cannondale, but we’ll gladly take Trek and can’t say enough great things about Rob Forbes‘ PUBLIC, maker of snazzy urban cruisers. Bianchi bikes, in their toothpaste hues, appear frequently in our dreams (Un giorno sarà mia, Impulso Dama 105). And so we’re excited to report that Budnitz Bicycles has launched the Budnitz Bicycle Builder. Part of a website overhaul for the company, founded in 2011 by Kidrobot King Paul Budnitz, it allows users to customize a bicycle and watch it change in real time. Time flies when you’re deliberating among colors (Ultramarine, Racing Green Special, Butterscotch Glitter) and swapping out components, so be ready to invest some time, and cash–the built-to-last-a-lifetime bikes, available in titanium- and steel-framed models, start at $2600.