Behind The Scenes BlendTec Video Takes All The Fun Out Of Blending
RaganTV interviewed George Wright, VP of Marketing for BlendTec, about the company’s ridiculous viral videos that feature company founder Tom Dickson blending things which should not be blended in the company’s flagship product.
Ragan’s link to the video said that the campaign was initially created on a $50 budget. Of course, now that they’ve blended iPhones, iPads and a copy of Guitar Hero III, the budget might’ve tipped up a little.
Sales are up 700 percent since before Will It Blend, claims Wright, though in a 2008 NYT article about the videos, the Times notes
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in