Behind the 32-Year-Old National Lacrosse League’s Surprisingly Nimble Digital Strategy

New Facebook Watch show joins Game of the Week Twitter livestream

Nick Sakiewicz has a lot on his plate. As the commissioner of the National Lacrosse League, he’s constantly trying to figure out how to take the three-decades-old niche sport and grow it in an era where it can be nimble in arenas that previous leagues, at their outsets, didn’t have available.

Sakiewicz said that because his organization has not been able to reach the types of television deals secured by larger sports leagues like the National Football League, Major League Baseball, the National Basketball Association and the National Hockey League, it turned to digital TV and social media to get its product in front of the masses.

“Going

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