BeautifulPeople Trims the Fat

A social network turned anti-social when BeautifulPeople, which describes itself as “the largest network of attractive people in the world,” literally trimmed the fat, moving more than 5,000 members from the active stage to the “rating” stage after “many members posted photos of themselves celebrating Christmas and the New Year—revealing that they have let themselves go,” the site said.

BeautifulPeople described the rating process as follows:

Entry to BeautifulPeople.com is only possible after passing a democratic rating process, where members of the opposite sex vote “Yes definitely,” “Hmm yes, O.K.,”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in