Beacon concerns, like News Feed concerns of a year ago, will fade
This week there has been a lot of hoopla in the press regarding the privacy implications of Facebook’s new Beacon program.
Beacon is a way for businesses to let their customers “share the actions they take on your website with their Facebook friends.” In other words, it’s a new way for Facebook users to log and broadcast their outside-of-Facebook online activity inside Facebook.
The chief privacy concern raised by MoveOn is that Beacon is opt-out, not opt-in.
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