BBE Brings In DoubleVerify
Online video seller BBE has entered a new partnership with the startup DoubleVerify to employ the company’s ad verification tools for its ad serving platform Vindico.
Ad verification has been a hot topic of late in the online ad industry, particularly as inventory is sold through third and fourth parties via networks and exchanges. As more dollars pour into online video, advertisers have been faced with the same question regarding their display campaigns they have had to ask for years: Where are my ads running exactly?
Often the answer to that question can be murky, and that’s not good for the business as a whole, said Matt Wasserlauf, CEO of BBE, which runs Vindico.
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