BBC Redesigns Mobile Site

The BBC launched a new mobile version of its Web site that has the same look-and-feel as the flagship bbc.co.uk site. According to the broadcaster, the new mobile design offers a consistent and intuitive user experience and easier navigation.

New content added with the redesign includes a new section for BBC’s Radio 1’s Newsbeat featuring all the latest entertainment headlines and pictures.

The relaunch “comes at a critical moment in the development of mobile TV in the UK,” Matthew Postgate, BBC controller of mobile, said in a statement.

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