BBC Launches Companion App to the Antique Roadshow
The Antique Roadshow is imbibing in new technology for its old fares – its latest app uses interactive features to allow users to join in on some of the bidding with viewers all over the world. The app is similar to the BBC’s popular Red Button Quizzes, which had garnered at least 1.5 million viewers. The app is a great move forward for 2013, where the technological convergence of great television and the second screen systems gives viewers more information and engagement than ever before:
Cutting edge technology uses inaudible signals which are embedded in the soundtrack of the programme and are picked up by the microphone of a smart phone or tablet.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in