BBC.com Flies British Airways for New Commercial Director

BBCLogo.jpgBritish Airways digital marketing head Chris Davies confirmed his reservation to become commercial director at BBC.com, where he will be responsible for sites including BBC News, Weather, Business, Technology, Travel, and other factual and lifestyle sections of the media company’s sites, paidContent reported.

The hire was announced by BBC.com executive vice president and managing director Luke Bradley-Jones, with an eye toward expanding localization, particularly when it comes to advertising, according to paidContent.