In a counterintuitive move given the sorry state of newsstand sales, Bauer Publishing, the company behind single-copy staples like Woman’s World, In Touch and Life & Style Weekly, is launching three new newsstand magazines: women’s weekly Closer, tween title Girl’s World, and Celebrate with Woman’s World. All three are set to launch in the second half of the year.
Closer, the biggest of the three, will be a weekly lifestyle, celebrity and fashion title aimed at Gen-X women—a group that, according to Bauer, outspends baby boomers in categories like beauty, fashion accessories and luxury goods.
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