Australian for Print Media Is Dying

RIP: Dolly magazine.

The print media industry news is grim everywhere. From Down Under, for example, comes word that Dolly magazine, a publication aimed at teenage girls launched in 1970, could not make a go of its recent switch to a bi-monthly print schedule. And so, we are treated once more to that dreaded directional term: “digital-only.”

Former Dolly editor Lisa Wilkinson, who co-hosts Australian morning TV program Today, reminisced on-air about a July 1983 cover that effectively launched the career of Nicole Kidman. Hannah Paine, a reporter for Daily Mail Australia, has a good look at that history.

One amazing tidbit concerning Wilkinson is that she was just 21 when she first became editor of Dolly back in the 1980s. To borrow a Kidman movie title, back then such an opportunity was To Die For. Today, churning out content has become more synonymous with Dogville.

Update (Dec. 2):
Mumbrella has gathered some thoughts from Wilkinson and fellow former Dolly editors Marina Go, Lucy Cousins and Tiffany Dunk. Read them here.