'Basterds' Lifted by Twitter
Finally, a Twitter effect that benefits a movie instead of hurts it.
After lukewarm tweets from Friday screenings caused weekend drops for movies like Bruno and Funny People earlier this summer, Inglourious Basterds came along this weekend and rode a crest of tweeting goodwill.
The movie held fast after its $14 million Friday to finish at $37.6 million for Quentin Tarantino (it was his biggest opening ever, though Pulp Fiction launched in an earlier, slower-rollout time) and, to the delight of media everywhere, provided plenty of fodder.
The initial fear for Basterds was that filmgoers expecting a pure action movie — the movie that the Weinsteins marketed — would be disappointed and give it a thumbs-down once the pic unspooled.
That
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