Social media is noisy. We all know this. Every single second, there are:
- 814 images published on Instagram
- 2,644,941 emails sent
- 7,844 tweets sent
Worse, did you know that a tweet’s shelf life is five minutes or less before it evaporates from people’s feeds?
This is further compounded by the dismal reality of that post’s reach. According to a report by Social@Oglivy, brands may experience as little as a 2 percent organic reach. Quick math shows that if you’ve got 10,000 followers, a measly 200 of them will see the post as they breeze through their feeds over the course of two hours.
Branded content struggles to hack through this tangled landscape.
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