Barstool Sports Starts Spreading the Acquisition News
Sports comedy site gang holds an "emergency press conference" in Times Square.
To the strains of Frank Sinatra, Barstool Sports “El Presidente” David Portnoy gathered in Times Square with several colleagues for an “emergency press conference.” The fact that he was wearing a tuxedo was a tip off that the announcement did not involve a lawsuit. Sure enough, in short order, Portnoy was explaining that big changes are afoot thanks to his decision to partner with a “big swinging dick at the cracker factory.”
Per Fortune’s Dan Primack (and a Thursday Reddit AMA), the pathway to a deal with The Chernin Group started last summer, when Portnoy asked site contributor Jared Lorenzen to introduce him to the San Francisco-based outfit, headed by Peter Chernin.
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