Barnes & Noble Hires Time Inc.’s Shar to Run Its Digital Newsstand

Bookseller Barnes & Noble today named Jonathan Shar, former senior vice president and general manager of Time Inc.’s, as general manager of its Web site’s Digital Newsstand and Emerging Content division.

Shar has been at since November 2007. Before that, he was vice president of consumer marketing for Time Inc.’s Sports Illustrated Group. At Barnes & Noble, he will oversee the company’s digital distribution deals with print and online publishers.

Barnes & Noble’s hire reflects a continued push by the company to move into digital distribution of news content following the Feb. 8 release of its Nook e-reader. The mobile device currently competes with Amazon’s Kindle, and will face additional competition from Apple’s iPad.

Thanks to All Things Digital for the point.

Press release after the jump.


Barnes & Noble Names Jonathan Shar, General Manager of Digital Newsstand and Emerging Content

New York, NY (March 8, 2010) — Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today announced that it has named Jonathan Shar as General Manager, Digital Newsstand and Emerging Content, Barnes & ( Mr. Shar will be responsible for creating and leading the digital newsstand and emerging content business, a large strategic focus for the company. He will work with newspaper, magazine, periodical, blogs and other content publishers to sell and market their digital editorial products to millions of Barnes & Noble customers.

Mr. Shar joins Barnes & Noble from Time Warner’s Time Inc. division, where he was the Senior Vice President and General Manager of From 2003-2007, he was Vice President, Consumer Marketing for the Sports Illustrated Group, which includes the Sports Illustrated, SI for Kids and Golf brands.

“Barnes & Noble is the largest retailer of specialty magazines and newspapers in the U.S.,” said William Lynch, President of Barnes & “It’s been a big and strategic business for us for years, and we have very strong relationships with hundreds of newsstand publishers who want to work with us to distribute their content digitally. As we continue to focus on digital distribution of books, newspapers and magazines, Jonathan is the right person to drive the major growth opportunity we have in this area.”

Mr. Shar graduated from Tufts University with a Bachelor of Arts degree and received his MBA from the University of Michigan.