Barkley's PR Unit Becomes Crossroads

Barkley, the Kansas City-based interactive marketing and advertising agency, has split off its PR unit and renamed it Crossroads. Barkley launched its PR practice 25 years ago.

Mike Swenson, president of Barkley Public Relations, will now serve as president of Crossroads. The firm is launching with 13 partners and a client base that includes Lee Jeans, Sonic Drive-In, and March of Dimes. The firm specializes in cause marketing, crisis management, internal comms, strategic communications, and other PR and branding disciplines.