The monthly subscription service that delivers treats and toys for dogs is going after Big Game advertisers who did not include furry friends in their spots.
BarkBox said it will “awkwardly photoshop” dogs into Super Bowl ads and post the images on its Twitter account.
On Instagram, the company will “post savage comments” on advertisers’ posts with the hashtag #YouForgotTheDog.
UPDATED: BarkBox said the campaign tallied 1.07 million impressions on Facebook, 506,700 on Instagram and 323,000 on Twitter.
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