Barbie Caters to Dads This Christmas
There is nothing a public relations professional loves more than the death of a stereotype—especially one as big as Barbie.
For generations, whenever it came time to buy a present for a young son or niece, most shoppers would march into a toy store and automatically head for either a boys’ section stocked with faux tools and race cars or a girls’ section always aglow with pink Barbies and plastic kitchenettes. That’s just the way society worked–there were toys for boys and there were toys for girls.
This
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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