Michael Bierut posted a great item over on Design Observer about a recent interview he had with a young designer:
The best piece in her portfolio was a packaging program for an imaginary cd release: packaging, advertising, posters. All of it was Futura Bold Italic, knocked out in white in bright red bands, set on top of black and white halftones. Naturally, it looked great. Naturally, I asked, “So, why were you going for a Barbara Kruger kind of thing here?”
And she said: “Who’s Barbara Kruger?”
Okay, let’s begin.
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