Barack Obama Stars in Snapchat PSA Aimed at Younger and First-Time Voters

Future installments will feature John Kasich, Arnold Schwarzenegger

Former President Barack Obama is being featured in public-service announcements from Snapchat aimed at encouraging first-time and younger voters to register to vote via a new in-application tool that enables them to do so.

Snap Inc. said it is a nonpartisan, multi-week public awareness effort that will also focus on helping younger voters learn about the issues and candidates and ensure that they cast their votes, either in-person or by mail.

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