Banner Ads Suck. Now Apps, Those Are Cool.
An agency strategy perspective
Where we are:
Despite significant evidence that times are changing, most of today’s websites continue to follow the traditional publisher/audience model. The site publishes an article or content, users view the content for free, and in exchange, view a banner ad.
User time spent reading editorial on a news website has dropped to an average of 8 seconds. Industry wide banner ad click thru rates hover in the .01 percent range, and only the best funded, integrated campaigns garner decent click thru and conversion numbers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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