Bango Adds Unique Visitor Count to Analytics

According to Bango, it’s been fairly impossible to get an accurate count of the number of unique visitors to a mobile Web site and track the efficacy of a mobile campaign with a single tool. Until the release this week of Bango Analytics 3.0.

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With new “image tag” technology, Bango Analytics 3.0 provides site owners with what the company says are the two most sought-after metrics: the number of unique visitors and the conversion rates from their mobile marketing campaigns. To make this possible, the software now enables two ways to capture mobile metrics – link tracking for campaign analysis and page tracking for site analysis.

Implementing the new site analysis feature requires only placing a line of HTML code on each page to be tracked.

“No one but Bango has a mobile analytics service that provides an accurate unique visitor count,” Bango CEO Ray Anderson said of the new release. “Mobile Web site owners can now get a real picture of the value of their mobile Web site.”

Bango Analytics is a hosted service that’s free for up to 100,000 page visits per month.