Banana Republic Cozies up to Match.com for In-Store Mixers
Yesterday we told you about the Banana Republic/AMC cross-promotion likely to have Mad Men fans dressing like the Drapers come spring.
But it now appears that the retailer’s relationship with AMC is not exclusive–as anyone at Sterling Cooper Draper Pryce will tell you, it often pays to have a little something going “on the side.”
Just in time for Valentines Day, Banana Republic’s global spring campaign centers on a single concept — love. Aww.
In order to get customers in the mood, the retailer will kick off its amorous rollout by hosting in-store mixers co-sponsored by Match.com.
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