Bad Campaign Finds Out It Has A Twin

And now it’s time, once more, to rant about advertising. First off, we must say that banking ads are inherently awful. Just terrible. Think about Fidelity Bank’s horrendous campaign with that stupid lion. Sure, there are notable exceptions, like Visa’s new campaign or Sedgwick Road’s spots for Washington Mutual. But they’re few and far between. The worst? MB Financial’s “Betsimpsier!” which is what you get when you cram together the words “Better,” “Simpler,” and…oh, who cares? It’s insultingly un-creative.