Back to the ‘80s: The Preferred Social Networks of The Breakfast Club Members

It’s probable that if the movie were to take place today, the Breakfast Club clan already “liked” each other’s statuses and had a sense of what’s going on beneath the surface.

It’s been 30 years since 1985, but our favorite Brat Pack movies are as popular as ever. These films helped define a generation and remain relatable today, even in this age of hyper connectivity, technology and interaction. Leading up to October 21, 2015, better known as the day Marty McFly travels to the future, we’ll be exploring some of the most beloved ‘80s flicks under the lens of social media.

The Breakfast Club is the epitome of ‘80s culture — there are new wave anthems, there’s puffed up hair, and of course, there’s Molly Ringwald. While many of these trends have largely remained in the past (or about to come back), there’s debate about whether the plot of this beloved movie is dated as well; even suggestions that in 2015, the detainees would be “too busy Snapchatting and Instagramming to notice they should be friends.”

While it’s true Millennials and smartphones are often inseparable, it would be remiss to assume these students would have never interacted in this day in age. They are in now constant contact with classmates through social channels, so it’s probable that if the movie were to take place today, the Breakfast Club clan already “liked” each other’s statuses and had a sense of what’s going on beneath the surface.

Beyond legacy networks like Facebook, however, each character, from basket case to brain, princess to athlete, would likely be on different niche platforms, based on their personas. Marketers can look to these celebrated characters through the lens of social media to understand the benefits of what we believe would have been their preferred social networks and the unique experiences offered to audiences.

The Princess


The fashionista of the group, Claire Standish would spend her downtime attracting followers on Pinterest with her style sense. Aspirational in nature, Pinterest allows its predominantly female users to pin the outfits they’d love to wear, recipes they’re eager to try, and the crafts they want to create. Throughout the Breakfast Club, Claire longs for an escape — her parents are teetering on divorce, entrapping her in their arguments. A platform like Pinterest would allow Claire a window into the fabulous life she yearns to have.

Equipped with a heavy fashion focus, Pinterest inspires users like Claire to index their favorite outfits, makeup techniques and decor. This is a massive opportunity for beauty brands in particular, as 83 percent of users prefer to follow a brand than a notable celebrity and 73 percent refer to beauty brands over notable makeup artists.

Glamour aside, Claire may celebrate her new relationship with Bender by creating a secret wedding Pinterest board and creative ideas for couple gifts. P.S.: Her lipstick trick would totally go viral.

The Brain


Not only would brainy Brian Johnson have all the latest gadgets (the iPhone 6, an Apple Watch and Amazon Echo to name a few), but his phone would be bursting with by-the-minute updates from each of these companies. Thirsting for knowledge, we could expect to find Brian on Twitter, where 33 percent of millennials turn to receive their news.

Here, Brian would keep tabs on the latest and greatest tech innovations…likely when working on his own startup. Though a few years shy of graduation, Brian would also join the 50 percent of college graduates that utilize LinkedIn and network with recruiters at major technology companies. Being connected to successful innovators may ease Brian’s constant anxieties; he’ll find it easier to secure opportunities for the future, as well as learn tips from professionals on how to better manage his stress.

The Athlete


As someone who eats, sleeps and breathes sports, we wouldn’t be surprised to find Andrew Clark on Vine, streaming clips from his favorite pro teams. Athletes across sports, from Knicks player Iman Shumpert to James Dockery of the Carolina Panthers, have a presence on Vine, while brands like Nike Football scored 25 million loops and 157,000 followers.

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