Heads Up, Marketers: Twitter Data Shows The Back-To-School Conversation Starts In July
Now that school’s out for the summer, it’s time for marketers to begin planning their back-to-school push.
Especially since new data that Twitter shared on its advertising blog yesterday suggests the buzz around back-to-school shopping can begin as early as July.
In the blog post, Haresh Kumar of Twitter’s Vertical Marketing team wrote,
“Over the past few years, we’ve seen that Tweets about back to school shopping tend to spike around Labor Day, but our internal data indicates there’s a longer conversation cycle around seasonal shopping that can start as early as July.”
The big jump in numbers from 2011 to 2012 suggests we can expect, given
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