1 in 4 Shoppers Share Back-to-School Purchases on Social Networks [Infographic]
While less than half of back-to-school shoppers felt it necessary to share their shopping information online, those that did share preferred Facebook.
Almost everyone is back in school and the last of the stragglers have purchased everything they need. An infographic from RadiumOne, demonstrates which networks and sharing methods were most preferred, and just how important mobile was during this year’s back-to-school shopping season.
Of the 1,436 shoppers surveyed, 86.6 percent said they would shop in-store as compared to 37.3 percent that did their shopping online. That said, 25 percent of shoppers would still double check prices online while they were shopping in retail stores.
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